Transportation and Parking Signage
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If the chosen location is tricky to get to, or if many of the attendees
are unfamiliar with the locale, providing maps in advance and visible
direction signs along common routes to the event will ensure that guests
arrive on time and calm. Film location services traffic management companies
excel at this, and, even if the event cannot afford to hire one, the
company may be willing to share a few pointers with the event coordinator.
It will be necessary to have signs printed in advance. They will need
to be highly visible while driving, or even reflective, if the event
is in the evening. They should have air-cuts in the sign board or banner
fabric to prevent wind from knocking them over or tearing them. Done
properly, these signs can be another way to promote awareness of the
host organization.
If a transport specialist company has been hired for the event, it may
include signage
as part of the package cost.
Position signs so that attendees have plenty of advance warning about
exit ramps, turns, et cetera. “Lot Full” signs for parking
should be placed so that guests see it before turning into the lot.
Ideally, it even will direct them to available parking.
The parking lot can be a good spot to promote the host organization’s
event objectives with extra signage
that emphasizes the host’s goals (marketing/branding/fundraising).
| Ottawa Conventions.com
Event Planning 101
Chapter 5: Transportation
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