Marketing Considerations

Providing smooth transport between key points creates a very favourable impression, especially if the event attracts non-local attendees. Many people find it stressful to navigate even small distances in an unknown city. They are more likely to be positively disposed towards the purpose of the event if their transportation between locales is painless. Almost everyone has experienced the stress waiting for a taxi on a rainy day—nobody enjoys it!
If a major part of the event’s objective includes creating a buzz of excitement, or a sense of pampering, limousines and luxury motor coaches will go far toward creating the desired impression.
Motor coaches can sport the event company’s logo, as well as running promotional material and the event schedule on their audiovisual systems.
Motor coaches and buses also provide an opportunity for the event’s sponsoring company to put hosts on board to welcome guests and even emphasize any messaging or special parts of the event that the organizer wants attendees to be aware of.

Ottawa Conventions.com
Event Planning 101
Chapter 5: Transportation

Marketing Considerations addthis_url = location.href; addthis_title = document.title; addthis_pub = 'ottawaconventions';