The event organizer
should choose a facility whose look and feel matches the intended impression
of the host organization’s objectives in holding the event. A
product launch or sales conference
should always be held in a well-maintained venue. Shabby carpets and
stained wall-paper will give attendees a poor impression of the event.
An employee recognition budget is best spent in either a luxury venue
or a fun/entertainment
site, if the employees are to feel valued. It is better to provide appetizers
and wine at the city’s best hotel
than a mediocre chicken dinner at the local budget inn.
On the other hand, educational conferences, conventions for not-for-profit
organizations, etc., may actually make a more favorable impression in
less elegant sites such as
universities, churches,
and second tier hotel
chains, as the venue gives the impression that the event
organizer is being careful with funding.
The successful choice of a location goes right back to the planning
stages. If the event has a clear objective(s), then it is easy to know
exactly what type of location will best deliver the type of experience
that leaves event attendees with a positive sense of the convention,
training, gala, meeting, et cetera. The right venue will also alleviate
many of the headaches involved with organizing a successful event.
| Ottawa Conventions.com
Event Planning 101
Chapter 2: Location
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