Event Planning Chapter
Main Topics
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Permits, Licenses and Insurance
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Permits, licenses and insurance
are often overlooked until too close to the actual event,
when bureaucratic timelines can make it very difficult to get the necessary
paperwork in place. One disorganized event chair forgot to apply for a
liquor permit. Unfortunately, she was coordinating a charitable
wine tasting, and the event had to be cancelled. Directly, her forgetfulness
cost the charity money because of necessary cash outlay, along with the
lost revenue (even though many ticket purchasers kindly refused a refund).
Long term, the relationship between the sponsoring wine company and the
charity was damaged. All because a $50 permit did not make it onto the
check list.
Many venues (and some permit issuing governments)
will refuse to book an event, unless it has event-specific insurance,
designed to cover guest safety and, in some cases, damage to the venue
and injury to its staff.
Permits and Licenses
- Permits/licenses may be issued by the state, province, county or
municipality the event takes place in. Permits may come from several
different levels of government.
The higher the government
level, the longer it usually takes to get a permit
- For example, hosting an event in San Diego might involve the County
Health Department (food),
the State Alcohol Beverage Control (liquor), The Port of San Diego
(location), the California Coastal Commission (location), the City
of San Diego (location), etc.
- When planning a wedding,
check to see if there is a waiting period involved after the license
is issued ? Some cities may require letters of support from recognized
community groups and businesses, depending on the impact the event
will have on the area
- Liquor and catering permits create the most common problems, but
there are often ordinances that deal with noise levels, event
parking, use of public facilities such as parks and waterways, etc.
- Some municipalities require disability access before issuing permits
or licenses ? The venue contact should be able to inform the coordinator
about various licenses and permits. Please remember to add this as
in item to discuss with the venue contact--they may even do it from
their end. When a host company is working with a charity, the charity
can often apply for the permits at a reduced cost and with greater
leeway
- The appropriate departments and application forms can increasingly
be found online, although a wise organizer will allow for a slower
response time than is common in the business
world
- The event’s
organizer is legally responsible for getting rights and permits
for the use of any intellectual property at the event, including music,
video, resource materials, software, etc.
- Remember to include permit and licensing fees in the budget
Insurance
- Make sure there is enough insurance to protect the host company,
the venue, staff, volunteers, and participants
- Insurance can be tailored to the event variables. Wedding
insurance, for example, can be purchased to cover a change of mind,
catering mishaps,
uncooperative weather, and more
- Insurance
is available for one-off events; costs vary depending on the risk
levels of the activities involved. The host corporation’s insurer
may be willing to give a preferred rate
- Some reward/incentive events (like a golfing or a beach day for
staff) will require a signed waiver from each participant
- Read any insurance contract carefully to ensure that the terms
of agreement are not inadvertently voided
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Event Planning 101
Chapter 1: Planning an Event
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