With the objective and date decided on, determining the
location
is the next step. We have written a separate chapter on
locations
to help with the full assessment and in choosing the most appropriate
venue for an event. The most important point to understand about a
location
is simple: the attendees (clients, staff, members of a professional
association,
the general public, paying guests, etc.), the event’s sponsors (corporation,
charity’s donors, educational
association,
exhibitors, etc.), and the
media
will all co-exist in this one place. The location must be able to support
and help deliver value to all these groups of individuals
| Ottawa Conventions.com
Event Planning 101
Chapter 1: Planning an Event
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