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Location Selection


With the objective and date decided on, determining the location is the next step. We have written a separate chapter on locations to help with the full assessment and in choosing the most appropriate venue for an event. The most important point to understand about a location is simple: the attendees (clients, staff, members of a professional association, the general public, paying guests, etc.), the event’s sponsors (corporation, charity’s donors, educational association, exhibitors, etc.), and the media will all co-exist in this one place. The location must be able to support and help deliver value to all these groups of individuals



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