Event Planning Chapter
Main Topics
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Permits, licenses and insurance are often overlooked until too close to
the actua l event,
when bureaucratic timelines can make it very difficult to get the necessary
paperwork in place. One disorganized event chair forgot to apply for a
liquor permit. Unfortunately, she was coordinating a charitable wine tasting,
and the event had to be cancelled. Directly, her forgetfulness cost the
charity money because of necessary cash outlay, along with the lost revenue
(even though many ticket purchasers kindly refused a refund). Long term,
the relationship between the sponsoring wine company and the charity
was damaged. All because a $50 permit did not make it onto the check list.
Many venues (and some permit issuing governments)
will refuse to book an event, unless it has event-specific insurance,
designed to cover guest safety and, in some cases, damage to the venue
and injury to its staff.
Permits and Licenses
- Permits/licenses may be issued by the state, province, county or
municipality the event takes place in. Permits may come from several
different levels of government.
The higher the government
level, the longer it usually takes to get a permit
- For example, hosting an event in San Diego might involve the County
Health Department (food), the State Alcohol
Beverage Control (liquor), The Port of San Diego (location), the
California Coastal Commission (location), the City of San Diego (location),
etc.
- When planning a wedding,
check to see if there is a waiting period involved after the license
is issued ? Some cities may require letters of support from recognized
community groups and businesses, depending on the impact the event
will have on the area
- Liquor and catering
permits create the most common problems, but there are often ordinances
that deal with noise levels, event
parking, use of public
facilities such as parks and waterways, etc.
- Some municipalities require disability access before issuing permits
or licenses ? The venue contact should be able to inform the coordinator
about various licenses and permits. Please remember to add this as
in item to discuss with the venue contact--they may even do it from
their end. When a host company is working with a charity, the charity
can often apply for the permits at a reduced cost and with greater
leeway
- The appropriate departments
and application forms can increasingly be found online, although a
wise organizer will allow for a slower response time than is common
in the business
world
- The event’s organizer is legally responsible for getting
rights and permits for the use of any intellectual property at the
event, including music, video, resource materials, software,
etc.
- Remember to include permit and licensing fees in the budget
Insurance
- Make sure there is enough insurance
to protect the host company, the venue, staff, volunteers, and participants
- Insurance can be tailored to the event variables. Wedding insurance,
for example, can be purchased to cover a change of mind, catering
mishaps, uncooperative weather,
and more
- Insurance is available for one-off events; costs vary depending
on the risk levels of the activities involved. The host corporation’s
insurer may be willing to give a preferred rate
- Some reward/incentive
events (like a golfing or a beach day for staff) will require a signed
waiver from each participant
- Read any insurance contract carefully to ensure that the terms
of agreement are not inadvertently voided
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Event Planning 101
Chapter 1: Planning an Event
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