Event Planning Chapter
Main Topics
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The objectives should clearly provide a financial, promotional/goodwill
or personnel benefit for a specific company. The scale will depend
on the size and type of corporation involved. Ways to achieve objectives
include:
- Using it to launch new products or as a rebranding opportunity
- Fostering camaraderie and teambuilding through recreational and
interactive activities (that are interesting enough to engage the
participants!)
- Creating public awareness through a media campaign built around
the event,
especially if there is a charitable
component, or it marks a company milestone or transition Staff,
client, dealer, and supplier appreciation and incentives as the
core of the event
| Ottawa Conventions.com
Event Planning 101
Chapter 1: Planning an Event
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